Spooky Calls-To-Action For Converting Visitors
Today is the day I get to make my FAVORITE cookie – Oreo truffle eyeballs – and watch a spooky movie on Netflix (I’m taking suggestions! Anyone?) I would write a post devoted to the virtues of the Oreo eyeball, but […]
Why New Customer Rewards Stink For The Rest Of Us
The following is a Best of 360Connext post. Do we live in a throwaway culture? Probably. It feels that way to loyal customers sometimes, thanks to customer rewards reserved for those walking in the door. When customers feel neglected, they […]
Learn Good Customer Service Skills from Trick & Treating
The following is a Best of 360Connext post. I officially stopped trick and treating (for myself) when I was 17. I almost made it to 18, but my friend and I got back in the car after we walked around the […]
Connecting with Customers In The Moment: How These Brands Nailed It
Customers live in the moment. There are many things we can do to create memorable moments for customers. Funny signs, thoughtful gifts, and sincere messages are all great things to help improve the experience. But sometimes the things that leave […]
What IS a Customer Touchpoint?
The following is a Best of 360Connext post. Touchpoints within the customer journey help define a lot of moments, both good and not-so-good. According to Wikipedia, the definition of a touchpoint is: Touchpoint (also touch point, contact point, point of contact) is business jargon […]
What Does It Take To Be A Customer Focused Organization?
The following is a Best of 360Connext post. We Want to Believe. As business owners, we want to believe if we INTEND to have a customer-focused organization, we will! We deliver an experience in the beginning based on who we […]
6 Ways to Keep it Real for Everyone: Diversity In Experience Planning
Considering how process-focused experience planning can be, it’s not terribly surprising to realize how diversity is often overlooked as a key ingredient in successful customer experience strategies. Diversity is a critical component, in my opinion. The world is incredibly diverse, […]