Sure, information is great, but if you’re tracking the wrong things it’s the garbage in-garbage out model that leads to poor experiences, frustrated customers, and negative word-of-mouth.
So the first thing…
May 18, 2010 By 6 Comments
I got one of those crazy calls the other day. It was a confused, frustrated person trying to do the best they could for his company. They held up the title of “change agent” even though his real title was “AVP of Marketing.” So he called me, all flustered. “I have followed you on Twitter [...]
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