3 of the WORST Customer Experience Metrics

Sure, information is great, but if you’re tracking the wrong things it’s the garbage in-garbage out model that leads to poor experiences, frustrated customers, and negative word-of-mouth.

So the first thing…

I got one of those crazy calls the other day. It was a confused, frustrated person trying to do the best they could for his company. They held up the title of “change agent” even though his real title was “AVP of Marketing.” So he called me, all flustered. “I have followed you on Twitter [...]

Post-SOBCon 2010: My Promises to Liz Strauss & Terry Starbucker

Like most who attended, I am catching my breath a little after a few days of SOBCon – the annual conference hosted by Liz Stauss and Terry Starbucker that brings together bloggers, entrepreneurs and like-minded corporate folks to discuss what it takes to be “Successful and Outstanding.” I’m not sure I’m ready to post this [...]