Satisfaction and Loyalty: New Research

satisfaction and loyalty

Today, Maritz will be announcing the results from a comprehensive study into U.S. consumer loyalty programs. The study, the first released by Maritz, aims to help explore the motivations of brand loyalty across six key industries: financial services, entertainment, retail programs, hospitality, grocery, and airlines. Thanks to early access to the findings and an interview with Scott [...]

When Inside-Out Trumps Outside-In, Customer Lose

New American Airlines planes

Did you hear the one about American Airlines? They rebranded, re-logoed, and are doing their best to reinvent. It was a big deal; they invested 2 years and quite a bit of cash to get it right. And yet… The story they released is one of innovation and “putting you at the center of everything [...]

3 TED Talks to Help Your Week

TEDTalks

In light of the current events of late, I’m struggling with what to write. My heart continues to break. This weekend, in search of something positive, I discovered a few TED videos. They made me think, smile, and feel a little better about the future. I hope they will do the same for you. Rediscover [...]

Twitter and Instagram Go Their Separate Ways

twittervsinstagram

An announcement Wednesday morning from Instagram made its users shudder.  Their art would no longer look good in Twitter’s world. Instagram’s integration with Twitter Cards (to display multimedia in tweets) has been disabled because “we want to direct users to where the content lives originally,” Instagram chief Kevin Systrom said at the LeWeb conference on Wednesday in Paris. [...]

TED’s Awesome Experience

The 360Connext Crew at TEDx

Last week, I was honored and excited and totally, completely-out-of-my-mind nervous to be a speaker at TEDx Naperville, the independently organized local TED event. It was thrilling. While it was a pretty amazing experience as a speaker (I discussed micro-interactions), I was really struck by what a dedicated group of volunteers could make happen. If [...]

What The U.S. Election Says About Customer Experience

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Warning: I’m a little burned out on 24-hour news cycle and social media madness surrounding the U.S. Presidential campaign. (But this is NOT a political post!) Now just weeks away, pundits and politicians are slicing and dicing what they believe the voting will turn out to be. We’re down to a campaign of sound bites [...]

Instagram Menus & Lessons in Customer Control

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According to Business Insider, a new Latin American restaurant in New York City’s Soho neighborhood named Comodo, is encouraging diners to take photos of their meals and tag them #ComodoMenu on Instagram. This is interesting for so many reasons. Instagram is one of the most popular apps right now, sharing a moment with Pinterest as [...]

Design a Mobile App for Customer Experience

WOB1

Elegant. Intuitive. User Experience. The Age of the Customer. Design. These are a few of the hottest terms being thrown around in discussion regarding what customers want nowadays in technology. I’ve got a great example for us to geek over and hopefully inspire you to design or tweak one of your own! I recently came across a [...]

Fake Online Reviews Are Growing

Fake!

According to a recent study by Gartner, between 10 – 15% of all social media reviews will be fake by 2014. “Many marketers have turned to paying for positive reviews with cash, coupons and promotions including additional hits on YouTube videos in order to pique site visitors’ interests in the hope of increasing sales, customer [...]

Customer or Company Mission?

american eagle

My theory is that the way policy is written has something to do with this. So I looked up some mission statements, and here is what I found.