As leaders, none of us are too far away from this level of self-deception.
So how does someone like me find these enlightened leaders and special organizations? Social Media.
Customer Experience is from start to finish. Design products, services, web sites and experiences with your customers in mind.
They can beat you by taking advantage of your mistakes, playing through a few bad breaks, faking you out or just connecting more passes.
Processes are often created for processes-sake. Don’t fool yourself. Adding more steps, layers of bureaucracy or excessive approval delays action, limits people and makes your experience suck.
“Relationships are like banks. It works best when you both make deposits. That way, there’s always something in the bank for a withdrawal.”
Get your head in the game. Face reality. Nobody fits perfectly neatly into a box, and this is true for segments and target markets, too.