I had the opportunity to check out all the shiny new cars at the Chicago Auto Show on the media preview day last week. We’ll have more to share from this later this week, but for now, we wanted to share an observation about innovation. Is innovation so forward-looking you can’t rely on customer feedback? Or should […]
Besides the predictable onslaught of product announcements and amazing trade show booths, many discussions around the needs of future customers took place recently at the Consumer Electronics Show, the behemoth of tech conferences, in Las Vegas, Nevada. Many of the trends emerging, though not terribly surprising, call for a unique kind of marketing strategy. Marketers need to position products and the behavior […]
The following is a Best of 360Connext post. “That’s so interesting!” I hear this over and over when I describe what 360Connext does. In a nutshell, it’s how to better your business. Here’s the gist, just in case you haven’t heard it: We evaluate customer experience for organizations interested in understanding the true experience of […]
It is well documented that it costs much more to gain a new customer than to keep an existing one. Aside from the obvious financial ways her math doesn’t work, the long-term outlook doesn’t add up, either.
Too many companies exist in a world they create and think is reality. They don’t care enough to invest in customer experience evaluation and improvement. They don’t care if your day is ruined.
Have you heard of Jelly yet? The idea, as outlined in the promotional video, is simple. Using the app on your mobile device, snap a picture of something, or find it on Google, and ask the Jelly community a question about it. Walk by a monument you don’t recognize? Take a picture and ask your community to identify it for […]
It’s no surprise when I hear that many business leaders believe they are investing in innovation. The real surprise, perhaps, is how those investments are not paying off. Traditional organizational culture has a tendency not only to create a sub par environment for customer-centric innovation, but to completely discourage innovative thinking altogether. Here are 5 ways your company may be destroying innovative ideas before they […]