It is well documented that it costs much more to gain a new customer than to keep an existing one. Aside from the obvious financial ways her math doesn’t work, the long-term outlook doesn’t add up, either.
We’re almost at the end of summer already, folks! Is your social media strategy ready for what’s coming next? The social customer experience continues to change at a dizzying pace. Don’t be caught off guard! What’s in our social media forecast for the rest of this year? Here are a few changes we can expect for the […]
Have you heard of Jelly yet? The idea, as outlined in the promotional video, is simple. Using the app on your mobile device, snap a picture of something, or find it on Google, and ask the Jelly community a question about it. Walk by a monument you don’t recognize? Take a picture and ask your community to identify it for […]
Social Media: When we see those two words together, it represents a revolution in the communications landscape. Over the past several years we’ve been creating communities, building relationships, and providing transparency and brand trust while serving and connecting customers more quickly. But have you thought about leveraging it – particularly Facebook – to empower your customers to […]
In MY day, Twitter was fun Seriously, it was! And it was unlike any other way to communicate. After joining Twitter early in 2008, I quickly began to enjoy meaningful conversations with people from all over the world. It was refreshing, exciting and energizing. It didn’t take very long, though, for savvy marketers and business people begin […]
Do you know the feeling when you want to slide down your chair and under the desk after making a silly mistake at the expense of someone else…like a customer? Or are you proactive and immediately take responsibility? To make it interesting, would you do it with transparency and be public about it? Makes you […]
Being a professional in the ever-changing and ever-challenging customer experience field can be isolating. While the trend of having chief customer officers, customer advocacy panels and improving customer experiences is certainly on the upswing, it’s not uncommon to be the only one with customer experience in your title. I was very intrigued to learn about […]