Emotion IS The Experience: Microinteractions Infographic

Emotion makes the world go ’round.

Today we’re pleased to present our latest 360Connext customer experience infographic. Our passion for great customer experiences is driven by emotion. Emotion is what drives everything for humans. And guess what? Your customers are human so they are driven by emotion, too!

For more than a year, we’ve been collecting great examples of microinteractions. These are the smallest of moments that can have the greatest impact – both negative and positive – on your customer’s experience. Considering creative and compelling ways to communicate with your customers can lead to huge emotional dividends. Your customer has a positive experience in a small moment, then walks away FEELING GOOD about your company.

Inspired by YOU: our latest customer experience infographic

Consider the emotion and psychology of your human customers and see the results. Thanks to the many of you who have contributed great microinteraction examples to us and please keep them coming! We love learning from these creative companies.

And 2014 will be big for micros.

customer experience infographic

Micro is the new macro

When the big picture looks great but your bottom line doesn’t show it, it’s time to walk in your customers’ shoes and drink in the emotions they encounter through their journey. The results will be surprising and enlightening, but it will not be easy. Let us know if you need help getting started!

We can go on and on about why you should sweat the small stuff.  When was the last time something small made (or ruined) your day?

Jeannie Walters

Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a Chicago-based consulting firm specializing in the cornerstones of customer experience: customer engagement, employee engagement and connections like social media. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. The evaluations always lead to improvements which then lead to results like increased online conversions or loyalty.

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