The Golden Ticket to Rewarding Customers?

As we mentioned earlier this month, we are exploring ways to reward loyalty. The game is changing quickly, and some companies are coming up with very different approaches. One company in particular has begun testing a program that gives customers a new way to win rewards. It’s a very intriguing concept, but we wonder,  is this the golden ticket to rewarding customers, or just a day pass?

Golden Ticket to Rewarding Customers

Jeannie has a special video for you today about rewarding customers in this new way.

So grab your coffee or tea and sit with Jeannie for a spell as she explains this new rewards program and its potential impact on customer loyalty.

And as always, we want to hear from you. Let us know what you think!

 The Golden Ticket To Rewarding Customers?

Tell us about customer and employee rewards that you think really do or do not work. We would also like to know if you are familiar with this program and whether or not you think it is capable of substantially increasing loyalty.

 Image credit: Watt_Dabney via Creative Commons

Jeannie Walters

Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customer engagement, employee engagement and connections like social media. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. The evaluations always lead to improvements which then lead to results like increased online conversions or loyalty.

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2 comments
AnneReuss
AnneReuss like.author.displayName 1 Like

For people who LOVE travel, I think this is really relevant and very tempting to play. But I have to say, it'd be nice to get some kind of reward (a discount of some sort?) for participating. Love they're not pushing the product, but travel - such an enriching experience. 

Is it just me or does it seem like the opportunity to travel is being used more frequently by businesses? I've seen Heineken's roulette campaign for spontaneous whims where travelers change their plans last minute by agreeing to play the game and they have to go to the destination outcome. Also, Expedia is giving away a trip daily - you just have to download their app! Maybe it's because of all the millennials? It's sure getting my attention. 

jeanniecw
jeanniecw moderator

@AnneReuss I think part of the travel theme is because people are saying more than ever they appreciate experiences over things. That's what life's all about! I hope they work out the bugs with this because it could be interesting to watch - especially the social aspect. I agree it would be nice to get something just for participating, too. (And not just spam.) 

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