Now that we’re in full swing of the holiday season, it’s time for the gift of insight.
Love this! Especially the advice to walk in your customers shoes often.I had a former client of mine who would constantly complain about bad reviews online. I pointed out to him the patterns in the complaints and that there were some glaring issues that need to be resolved. But instead of working to change policies, or at least help his customers to understand them better, he told me that his customers should be smarter! It's that kind of thinking that will ruin a business reputation very quickly, and there's no amount of money you can spend on marketing to fix it.
Thanks, Brittany! You're totally right about perspective around your customers. That is KEY.