Our friends and community know about our obsession with microinteractions – those small (sometimes teensy weensy!) moments that make a big difference in the customer experience.
These moments matter because they can range from the really, really bad moments that shouldn’t be a big deal but become one (in the worst sort of ways) to the fantastic, creative and inspiring small moments that leave a customer happier and more loyal because they show how companies care for their customers.
It’s an ongoing obsession.
We find new ones to showcase all the time, so we wanted to leave you with some of our favorite examples from 2014. We hope these clever, creative and fun examples inspire you to review your own microinteractions and make the most of them! Enjoy.