Blogs are at the center of many content strategies. Ours at 360Connext is no exception! It’s the hub of our thought leadership, our perspective on current events, our “x marks the treasure” spot for our social communities! I write several times a week and I’m often asked how we come up with our content. It’s challenging to write frequently around […]
About a year ago, we began dedicating ourselves to a more intentional and dedicated content marketing strategy. We’re a small business that serves a larger market, so having our potential clients find us became critical. Our goals were simple, but difficult to track. We wanted more qualified prospects to find us and then convert into clients. […]
How was I not in Boston for MarketingProfs B2B Forum? Seriously. How did this happen? It’s a long story and one I hope to rectify next year, but instead I had to settle for the countless tweets, posts and photos of Seth Godin and others basking in the glory that is Ann Handley. First things […]
Jeannie has a little video message for all of you. This is her first solo video, so be kind!
I love how when I’m working on digging up popular posts from 2012, Mrs. Gini Dietrich comes out with a tool that is really helpful. Apparently there’s a method to finding out your most popular posts of 2012 in Google Analytics! So we’re going to share those with you and include some milestones. Thanks to Gini and […]
I was sort of fascinated lately by this new app called “Gratafy” which is a new app where users can send a drink to a friend via the app. The gift recipient receives notice via social media and/or the app on their phone that next time they go to the local bar, they can choose […]
Customer Experience is probably not in your job title. It may be. You may be Chief Customer Officer or Customer Insights Director or Customer Relationship Grand Poobah. But if I were a gambler, I’d bet you have a title that doesn’t have the word customer in it. But you care. You want to understand what […]