What’s your customer experience mission? I have introduced the idea of customer experience to many people. I’m excited that it’s finally catching on! But it seems most business leaders have only a basic understanding of the phrase. When we get right down to it, they have a tough time determining what should be included in the customer experience mission. When beginning an initiative to improve […]
Humans disappoint one another. We do it all the time. We disappoint when we don’t show up for someone’s big event. Or maybe we disappoint when we do show up at an intimate dinner party without an invitation. We disappoint each other by saying what we think or by not speaking up when we should. […]
I don’t talk about branding all that much. I see it as a simple part of the customer experience equation. The brand promise of your company sets the expectations for your customers. If the experience doesn’t live up to those expectations, your customer experience suffers. That’s why I was so interested in reading How Does […]
Elegant. Intuitive. User Experience. The Age of the Customer. Design. These are a few of the hottest terms being thrown around in discussion regarding what customers want nowadays in technology. I’ve got a great example for us to geek over and hopefully inspire you to design or tweak one of your own! I recently came across a […]
If it’s truly a promise, then push it to become a customer experience mission.