She could’ve done a better job with Rule # 1 – Don’t Be Rude.
Do you know the ingredients to a great customer experience? How about a lousy one? The first ingredient, no matter what product or industry, is the expectation. It’s about what promise you have made to a customer. Wal-Mart has promised low prices. They have not promised much else, so customers are not shocked when they […]
We all have expectations. What about the everyday expectations for your customers?
Connie is about believing. She believes. She wants you to believe.
The expectations start with your brand, and too often the marketing to customers is handled completely separately from the actual experience of customers.