I get a lot of “what a cool job!” when I describe what I do. It sounds so glamorous. And everyone is a customer, so of course I hear about the worst customer service they ever had, or less frequently, the very best they’ve experienced. It is awesome. I love what I do. But as […]
3 Myths that Prevent You from Understanding Customers Read More »
Customers hear from you regularly. Right? As you dwell on how often you actually connect with a customer (once a week? once every few months? never?) I want to remind you of one simple fact. Your customers, if they are truly customers, pay you regularly. They probably receive an invoice of some sort, even if
One Piece of Customer Communication that Fails to Delight Read More »
Customer journey mapping is having a moment. Using customer journey maps is becoming almost (almost!) commonplace. Organizations see how beneficial mapping the customer experience is. It’s a way to understand the experience your customers are having so you can improve those confusing, frustrating or neglected parts on the journey. But there is a dirty little secret
Using Customer Journey Maps: Dirty Secrets and Wasted Opportunities Read More »
Recent data from InMoment revealed how missing expectations for customers has a greater impact than meeting or even exceeding those expectations. So while you might be doing your best to provide those wow moments for your customers, your competitors might win by simply not disappointing them with negative customer experiences in the first place. What
Focus on the Negative Experiences to Get Positive Results Read More »
Gathering and acting on customer experience insights from analytical data, surveys, and other resources inside your organization is one thing. But stepping into your customer’s shoes to understand what they need the most is another! Getting a different perspective on the true customer experience is harder than it sounds and much more challenging than most believe it should
For Amazing Customer Experience Insights, Kindly Step Outside Read More »
Surveying employees on satisfaction and engagement is not a new concept, but it’s getting a little more fanfare these days. Forward-looking leaders understand how important it is to have innovative, productive and engaged employees. More and more studies show how important the link between employee experience and customer experience really is. And innovation is one
Are Your Employees Engaged to Tell You the Truth? Read More »
By Natalie Smith Hawaiians have a reputation for delivering stellar customer service. They seem to always maintain a genuinely warm and friendly manner when dealing with their clients, making it virtually impossible to feel dissatisfied even after experiencing some sort of service failure. The secret may be that they have a sunny outlook on life that
Achieve Stellar Customer Service with the Aloha Principle Read More »
Asking customers for feedback is generally easy, but asking questions that spark action is not. And every customer’s journey is different, so why ask every customer the same old questions? Neat piles of similar responses look pretty in reports, but there’s only so much action you can take from there. When you tailor your questions for
5 Ways to Get Actionable Feedback from Customers Read More »
It’s difficult for anyone to truly get the experience their customers have.
Is Your Company Self-Aware? Read More »
Asking questions without limitations can lead to a better experience for your customers.
Improve the Experience by Asking the Impossible Questions Read More »
The 3 Biggest Areas of Potential ROI and How to Invest Strategically to Maximize Results
