Recent data from InMoment revealed how missing expectations for customers has a greater impact than meeting or even exceeding those expectations. So while you might be doing your best to provide those wow moments for your customers, your competitors might win by simply not disappointing them with negative customer experiences in the first place. What […]
It’s difficult for anyone to truly get the experience their customers have.
It’s not every day you solve a $50,000 problem. That’s what the customer service manager had just done. It was a billing issue that fooled the company’s CRM system into thinking a customer’s payment had been processed when it really hadn’t. Incredibly, the IT department was able to fix the issue in just a few […]
Whenever embarking on a customer experience investigation™, which is what we do to help our clients walk in their customer’s shoes, we discuss why this is so challenging. It’s easy to think, “I get it. I get what our customers experience with us.” But here’s why outside-in thinking is so difficult: When you are working […]
There is a natural conflict of interest between companies and customers. It’s natural for any organization to have goals that don’t align perfectly with the goals of their customers. The company wants to turn a profit. The customer wants to pay the lowest price possible. What do you know? Conflict of interest! Honest evaluation is essential to success in business. It […]
The following is a Best of 360Connext post. Do truly loyal customers actually exist? I argue the answer is no. Before you start quoting Steve Jobs and proclaiming your allegiance to the almighty Apple, please consider this: The fans of Netflix were die-hard, once upon a time. But with the emergence of other streaming services like Hulu Plus, Amazon, Redbox Instant and Crackle, […]
There are many people out there who lack all self-awareness. I’m sure you know the type. Those who loudly blow their noses in fine restaurant dining rooms. The characters who silence the room with tasteless humor, but continue laughing at their own jokes. Or maybe it’s the office manager who always plays the victim – she’s shocked […]