Your Customer Standard: Your Mom

NOT AN EXIT!

Would you talk to your mom like this? It’s a simple litmus test.

Why I’m Breaking Up with 2009

I’m sorry, 2009, it’s just not working out. It’s time for us to move on. I’m already flirting with 2010. Why? Well, lots of reasons, really. You didn’t live up to my expectations. You left people scared and skittish. And some other reasons, too, including: Some of my favorite clients were shifted around from role to [...]

Give ‘em the old Razzle Dazzle

A concert at Chicago’s Symphony Center got me thinking. It was the 15th annual Welcome Yule celebration. A full choir, children’s choir (including my niece and nephew) and orchestra provided a great celebration for Christmas in Chicago. I was sitting next to a 5 year old  (my own) and each time I thought we were [...]

Why Your Holiday Newsletter Bores Me

I enjoy getting the mail this time of year. I really enjoy seeing how my friends’ kids have grown, hearing from family far away, and getting a nice card from those I wish I could see more often. I am not a fan, however, of the holiday newsletter. Occasionally, I get one that’s unique, funny [...]