I had the pleasure of reading Jeanne Bliss’s new book, Chief Customer Officer 2.0, and can’t wait to tell you why you should read it! It’s more than a manifesto and detailed enough to be a handbook, so read on to see why you should pick it up ASAP! Pioneering the Role of CCO For […]
We had a great 2014 but more importantly, customers did, too! Leaders of all types of organizations began to walk the talk around improving their customer experience. We know they craved information which helped them take action and get results, and that’s what our blog is all about. Are you ready to make 2015 even […]
It’s funny how everything old becomes new again. Apparently, reading is good for us! Of course, reading is a fundamental aspect to learning and growing. But it hasn’t always been seen as something to do while at work. Sure, we read emails and the occasional “Hang In There” cat poster, but reading for joy or even […]
Our rallying cry for fewer ruined days continues. We set out this year to help businesses become more customer-centric by asking eye-opening questions and making sense of customer emotions and behavior. Now that we’re halfway through the year, we decided to find out which posts in 2014 our readers liked the best, and brought them together in a list of must-reads for those […]
It is not linear because we don’t live in a linear world any longer. Instead, the idea of the “marketing round” is flexible, dynamic, and responsive, all the qualities we need to succeed in today’s world.
Innovation is critical, but be sure you listen.
Uncovering the truth of the patient experience in healthcare