Honestly, helping your customers find their way is so critical, it’s baffling how it’s overlooked. Customers lose their way and then wander out to find your competitors. They wander out of your store, your web site, your mobile app…and then they never come back. There are probably 3 things you’re doing that cause customers to […]
Is there anything more frustrating than trying to find what you believe is a core function of a web site and NOT being able to do so? How about searching for a restroom in a busy department store with a total lack of helpful signage? What about the app you KNEW you downloaded last week […]
Customer experience improvement starts with honest evaluation. Goals for any organization naturally don’t align perfectly with the goals of their customers. There is a natural conflict of interest. The company wants profits. The customer doesn’t want to pay too much. Check that out. Conflict of interest! That’s why it’s so important to approach customer experience […]
I love how when I’m working on digging up popular posts from 2012, Mrs. Gini Dietrich comes out with a tool that is really helpful. Apparently there’s a method to finding out your most popular posts of 2012 in Google Analytics! So we’re going to share those with you and include some milestones. Thanks to Gini and […]
Now that we’re in full swing of the holiday season, it’s time for the gift of insight. Enjoy!
According to a recent study by Gartner, between 10 – 15% of all social media reviews will be fake by 2014. “Many marketers have turned to paying for positive reviews with cash, coupons and promotions including additional hits on YouTube videos in order to pique site visitors’ interests in the hope of increasing sales, customer […]
Have you thought about what the images on your web site imply about the experience you are promising? Do we do anything any more without checking it out online first? Heard about a good restaurant from a friend? We look it up on our phone. Planning on attending an event with a new organization? Better […]