So who is your customer, really? I find that a lot of us tend to think we know our customers, and we base this on cold, hard facts. Our customers are savvy, action-oriented people who use our products and services to make things happen. We use metrics, behavioral analytics and survey feedback to lump our […]
I was sort of fascinated lately by this new app called “Gratafy” which is a new app where users can send a drink to a friend via the app. The gift recipient receives notice via social media and/or the app on their phone that next time they go to the local bar, they can choose […]
Most companies don’t know their customers.
Irrational creatures as we are, we don’t remember or recognize the whole of every situation. When evaluating experiences, we as customers tend to remember just the end result. This is referred to as