I love to hang around with entrepreneurs. Full of energy and passion, they are warriors committed to taking down the tired, old big companies. They wholeheartedly believe their company/product/service/culture is THE BEST. Unfortunately, all that passion doesn’t translate to a sustainable customer experience strategy. What happens when companies scale? Here are some ways entrepreneurs typically fail at customer experience: […]
I just finished reading Jay Baer‘s new book, Youtility: Why Smart Marketing is About HELP and not HYPE, and I’m really, really excited about reviewing it. It fits so nicely into our theme of rewarding loyalty this month. Baer actually outlines several strategies for those who want to offer “marketing so useful, people will gladly […]
We can all learn something (from Borders)…look for ways to go where our customers are going.