Mastering Monster Loyalty, Lady Gaga Style

Monster Loyalty

With all the talk of understanding customers, it’s sort of amazing we haven’t had this discussion before. OF COURSE Lady Gaga is an ideal role model for anyone who wants to focus on community building and customer loyalty. In her new book, Monster Loyalty: How Lady Gaga Turns Followers Into Fanatics, author Jackie Huba discusses [...]

Proactive Social Customer Service Is Now Expected

Twitter birds

Did you know it’s Social Media Week? In several cities around the globe, they’re celebrating all things social media with conferences, parties and networking opportunities. Alas, Chicago is not on the agenda this time, but it’s still an exciting thing to monitor. Social media has come so far in such a short time period. Just [...]

Customer Loyalty: Is It A Two-Way Street?

"You've got to give loyalty down, if you want loyalty up." - Donald T. Regan

We’ve been having some fun over at the 360Connext Facebook wall (have you LIKED us yet!?) and started posting trivia questions this week. On Mondays, we’re posting a fun trivia question and the winner gets a prize! No, really. This week, we’re sending our pal Ryan a freshly signed copy of Marketing In The Round by [...]

Twitter and Instagram Go Their Separate Ways

twittervsinstagram

An announcement Wednesday morning from Instagram made its users shudder.  Their art would no longer look good in Twitter’s world. Instagram’s integration with Twitter Cards (to display multimedia in tweets) has been disabled because “we want to direct users to where the content lives originally,” Instagram chief Kevin Systrom said at the LeWeb conference on Wednesday in Paris. [...]

Live from CXPA

Boston

Greetings from the Customer Experience Professional Association’s Members Insight Exchange!

Powerful Ways to Connect Via Social Media

My favorite ways to connect via social media

4 Ways To Listen

Tin can technique

If you’re not listening, you’re missing valuable feedback, suggestions and signs of trouble.

Monday Must-Reads: Social Media Lists

Monday Must-Reads

Social Media posts from my friends at 12 Most.

Dear United Airlines, You Don’t Get Twitter. At All.

United Airlines

Seriously United, what are the chances you’d ignore these complaints in real life?

Helping Job Seekers When You’re Not Hiring

Help Wanted Ads

I still know quite a few people looking for work. Within the last few weeks, I’ve had to really create a system to help those I know.