Is brand advocacy for real? When we talk about brand advocacy, we are not talking about spokespeople, but real people who have a real affinity with your product or company. It’s great to have a celebrity or someone with clout speak on behalf of your brand. That is sure to get you noticed. Once customers […]
Here at 360Connext, we believe that all companies have someone on board who truly has the customers’ best interest at heart. But where ARE your customer advocates, and are they being heard? Customer advocacy is not marketing speak. But somewhere along the way, the voices of customer advocates become stifled by the din of sales-driven […]
As we mentioned earlier this month, we are exploring ways to reward loyalty. The game is changing quickly, and some companies are coming up with very different approaches. One company in particular has begun testing a program that gives customers a new way to win rewards. It’s a very intriguing concept, but we wonder, is […]
Jeannie has a little video message for all of you. This is her first solo video, so be kind!
Have you ever had a computer program scold you and you have no idea why? Have you ever been following signs that lead you nowhere at a business? These little moments can make for a better experience and help pave the way for customer loyalty. Our own CXI® leader, Jeannie Walters tells us all about […]