Engagement in 3 Easy Steps:
1. Assess your experience.
Conduct a roadmap session to get everyone on the same page about the kind of experience you WANT to offer your customers. Is it happening today? If not, what steps do you need to take to close the gap between ideal and reality?
2. Look under the hood online.
Your online presence is really important to helping your prospects and customers find you.
3. Connect via social media – go where they are.
Join conversations, be available and in general have a strategy.