THE Lesson from SOBCon

SOBCon 2011

SOBCon is one of the smallest conferences I attend. And I love it for that reason. Instead of watching from the sidelines, EVERYONE is involved and participating. The speakers are humble and yet top-notch, and after their presentation they sit with you for lunch or mastermind problems at your table.

It is both inspirational and humbling. I got lots of doses of heavy wisdom which made me rethink my business strategy, my web site, my priorities, and everything in between. But I also became aware of how much I COULD be doing to make the world a better place.

There are many lessons from SOBCon.

Dream Big.

Start Small.

Be Kind.

Don’t Give Up.

Stay Humble.

Work Hard.

Create Your Own Luck.

Let’s be honest, these are not revolutionary. They are things we have said before and will say again. We will compare notes on the best way to say them, but overall these are lessons we all try to remember in our own daily grind.

But it boils down to this for me…Listen.

Ask that voice in your head, the one who criticizes and judges and whispers “you can’t,” to vacate the premises for once. Really listen to what others are teaching you. And then ACT.

That’s one lesson I believe we all need to hear more than once. The trick is to really hear it.

There have been several great posts from attendees of SOBCon ’11. Here are two of my favorites:

Barry Moltz summed up his experience as a very active listener (thanks to losing his voice) with Favorite Quotes at SOBCon 2011.

Steve Woodruff summarized the amazing types of people you’re guaranteed to meet in his post The Five People You Meet At SOBCon.

Photo Credits: The awesome and friendly Shashi! His Flickr stream is here. Enjoy.





Jeannie Walters

Jeannie Walters is the Chief Customer Experience Investigator™ and founder of 360Connext, a global consulting firm specializing in the cornerstones of customer experience: customer engagement, employee engagement and connections like social media. 360Connext serves mid-market companies and larger by helping them evaluate their true customer experience. The evaluations always lead to improvements which then lead to results like increased online conversions or loyalty.

More Posts - Website

Follow Me:
TwitterLinkedInGoogle Plus


  1. says

    Hi Jeannie,

    I completely agree with you about the magnificence of SOBcon. I think many of the lessons you mention from the conference resound with us, because we can feel it in our hearts that they are true! They don’t require us to be something we’re not. For me one of the most liberating and encouraging personal takeaways was to respect myself and my work at least as much as I do that of others – and to keep on, keeping on… I loved meeting you too, and look forward to keeping in touch!


    • says

      I love the expression keep on keeping on. It suits so many situations.

      The trick, I think, is to remember these lessons each day. That’s where the hard works comes in, right?

      Awesome meeting you. Thanks for adding to the discussion here!

  2. says

    Yes! Listen, then Act.

    I need to seriously commit to a meditation practice this year to get the critic to shut up. I’ve spent far too many sleepless nights because I’ve let that critic have too much of a voice.

    Wish we would have gotten more time to connect. Maybe I can call you. I’d love to hear more about what you’re planning in the coming year.


    • says

      Marcia –
      I’d always welcome hearing from you.

      My critic seems to make appearances at night, too. I literally have to say, “Thanks for sharing,” and move on to other thoughts. That critic is the one who we all must push past, and remember the feeling when we do.

      Send that voice packing!
      So nice to see you. Wishing you all good things –

Leave a Reply

Your email address will not be published. Required fields are marked *